Hello!

I'm Paula!

I'm a multidisciplinary designer crafting rich user-centric experiences.

My designs forge strong connections between people and products.

Paula Carli

About.

Hola! I'm a designer who prioritizes user needs above all. With degrees in both graphic design and service systems design, I help my clients succeed with my rare blend of user-focused creativity and organizational insight.

I've worked most recently with Novo Nordisk, ExSeed Health, and Mary Elizabeths Hospital to make their sustainability drives more accessible to users than ever before.

Who am I? Six years ago, I arrived in Copenhagen from Buenos Aires, inspired by Denmark's triple success in product design, customer-focused service, and digitalization. User-first design improves lives – and I, like Denmark, understand this truth at a deep level.

I use my extensive experience and education in graphic design and service design in Copenhagen to create interactive digital products that are, yes, beautiful and highly functional, but above all: easy to deliver, easy to adopt, and easy to use.

My process is fundamentally holistic. Because I care about the user's experience with both interfaces and the entire service, I consider every part of the customer journey simultaneously. My process creates a more unified user–brand interaction: stronger results, with less friction.

Collaboration is key to my work, too. My designs create rich dialogues between brands and customers. And, I keep my creativity rooted in close conversation with clients. I create powerful brand interactions – but I also prioritize client stakeholders, processes, and budgets.

If you're interested in what we can do together, hit 'Contact me'. I always look forward to crafting design solutions that elevate businesses.

What I do.

UI/UX Design

Smooth, intuitive user experiences that engage your audiences. From conception, to execution.

UX Research

Thoroughly understanding user behaviours and needs, to inform smart design decisions.

Service Design

Holistic solutions that seamlessly integrate across touchpoints. Improving user loyalty.

Visual branding

Capturing brand essence, and connecting to audiences with attention-holding aesthetics.

Facilitation

Collaborative workshops to foster creativity and innovation, and improve team alignment.

Strategic consultant

Delivering ideas that drive inspiration. Tailored guidance on growing your business via design.

Interests.

Interests

Outside of my design work, I dedicate time to pursuits that enrich my creativity and give me fresh perspectives. These personal projects and hobbies are another way I can explore how to translate my inspiration into meaningful results.

I'm also passionate about bespoke bookbinding, and I run workshops that help others to create community around this creative pursuit.

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Start a project with me.

Let's talk.

CONTACT ME